TELEX ADVERTISING PVT LTD
ABOUT THE BRAND
Telex Advertising is a Mumbai-based outdoor advertising agency with over 20 years of experience. Founded in 2004 by Mr. Jitesh Patil, Telex has grown into one of the most recognized names in the local advertising space. Known for impactful campaigns and smart brand execution, they’ve built a reputation for turning simple ideas into high-visibility brand stories.
CHALLENGE
With two decades of legacy behind them, Telex needed a brand identity that reflected their evolution. The existing branding no longer represented their scale, expertise, or forward-thinking mindset. They wanted a fresh identity that would mark the beginning of their third decade, while staying true to their roots in outdoor media and storytelling.
ABOUT THE BRAND
The project kicked off with research into Telex’s past work, client base, and position in the market. We explored three concept routes before finalizing one that felt both rooted and forward-looking. Feedback loops with the client were smooth, and decisions were made with clarity. Each visual element was built to scale, suitable for both street-level exposure and formal presentations.
THE PROCESS
The project kicked off with research into Telex’s past work, client base, and position in the market. We explored three concept routes before finalizing one that felt both rooted and forward-looking. Feedback loops with the client were smooth, and decisions were made with clarity. Each visual element was built to scale, suitable for both street-level exposure and formal presentations.
OUR ROLE
We handled the brand identity design end-to-end from concept and direction to execution. This was a direct client engagement, managed independently with no outside agency involved. Even before this identity update, we managed their social media presence, shaping content strategy and visual direction. This branding system now aligns with the content we continue to create, helping maintain a consistent tone across platforms.
OUR ROLE
We handled the brand identity design end-to-end from concept and direction to execution. This was a direct client engagement, managed independently with no outside agency involved. Even before this identity update, we managed their social media presence, shaping content strategy and visual direction. This branding system now aligns with the content we continue to create, helping maintain a consistent tone across platforms.
THE PROCESS
The project kicked off with research into Telex’s past work, client base, and position in the market. We explored three concept routes before finalizing one that felt both rooted and forward-looking. Feedback loops with the client were smooth, and decisions were made with clarity. Each visual element was built to scale, suitable for both street-level exposure and formal presentations.
TELEX ADVERTISING PVT LTD
